IBM REPORT

To design the IBM employee newsletter is a fun job. It also challenges the competence of design to the upmost because, at all times, IBM's publications display the highest level of visual culture. The employee's newspaper had to be adapted to this culture yet had to develop its own character. The means to succeed with this are an intelligent relationship between image and text, the generous use of free space, concentra-tion on the essentials, and the fun of having double pages.