IBM
REPORT
To design the IBM employee newsletter is a fun job. It also
challenges the competence of design to the upmost because,
at all times, IBM's publications display the highest level
of visual culture. The employee's newspaper had to be adapted
to this culture yet had to develop its own character. The
means to succeed with this are an intelligent relationship
between image and text, the generous use of free space, concentra-tion
on the essentials, and the fun of having double pages.
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