Every expression of a company –
visual and verbal – is understood
by the reader as a promise. This promise insists on being redeemed;
through the products, the capability of customer service and
assistance, through cost to quality relationships, and much
more.
Identity is achieved when what is promised through advertising,
PR, and design becomes concrete through compatible actions.
The full scale of visual media is covered through our »identity
programs« and, in close relationship with the client,
his »possible options« are maximized. |