THE
RAW AND THE COOKED
This is about the philosophy of the new graphic design. Important
for the authors is the short interval between the first eye
contact with the designed print work and the reading that
follows. What happens in this instant is as critical as the
understanding of the written information itself. The visual
staging of the message already generates the opinion of the
viewer. The starting point of all design has also to be the
intended effects. Then specific material, format, harmony,
and proportions are defined – design inside out.
Das Rohe und das Gekochte
Judith M. Grieshaber/Manfred Kröplien, Edition Cantz
ISBN 3-89322-110-7
|