EXHIBITION BOOTH DRUPA 2004
– PAPER FLOW

The Scheufelen Paper Company is positioning itself as an innovative premium producer. Their appearance at a very important trade fair should be, accordingly, spectacular. The concept is a direct translation of the paper production process: large paper webs running over rolls of different dimension, create the fair booth. This symbolizes the flow of time and the everlasting development in this industry which has been strongly defined by Scheufelen and still is. Since the paper is constantly moving, the booth is continually changing its looks. Paper becomes the exhibition space, information tool, and spacial element – the medium is the message.

(Project sketch)