THE DEFINITION

SV Sparkassen Insurance is one of the largest insurance companies in Baden-Württemberg. United Ideas was chosen to do the relaunch of their corporate design. As part of the Sparkassen Financial Group, SV Insurance has one of Germany's best-known logos incorporated into their own. The challenge was to preserve the similarity to the »Sparkassen«, with all its positive aspects, but also maintain the personality of an independent brand. On top of it, a system had to be developed which took into consideration the entire character as well as the individual insurance branches.