THE END

A campaign, which draws attention to the dangers of cloning, must be direct and make people emotionally involved. Presented is Dolly, the world's most famous sheep. Celebrated as a healthy, cloned animal, shown is how her condition worsens. The image stays the same, but the stamps from the veterinarian, which are graphic and easy to read, dramatize the danger over time. This far-sighted campaign was developed in 2002. Dolly died in February 2003, and was only six years old.